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How to improve SEO in 2019?

Tips and tricks that you can use to improve your business website ranking

As each year passes, it becomes harder and harder to appear higher in search rankings for popular search engines such as Google because well-established sites will have a far easier time keeping their positions as long as they keep up with the latest trends.

For a new website, it’s vastly more difficult because you have to focus on not only setting a good first impression, but you also need to avoid mistakes which could cost you search rankings.

You also need to find niche keywords and combinations which other businesses are not focusing on so that you can stay competitive. Lastly, you have to stay ahead of the curve and keep up with the latest search engine trends so that you can improve your website visibility.

Thankfully, improving your Google ranking isn’t rocket science. There are plenty of useful tips and tricks that you can use to vastly improve your search ranking, and in this article, we’re going to give you 6 ways to improve your search page ranking in 2019.

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Tip No. 1

Utilise Google MyBusiness If You Operate a Physical Store

One of the big considerations for page ranking is understanding the user’s search intent.

For instance, if they search for “plumbers near me” then Google will interpret the phrase “near me” and show results based on their proximity to the user.

However, those businesses will not show up if they don’t have a listing on Google MyBusiness, hence the importance of entering your details and registering for the service.

Google MyBusiness is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.

If your store is 100% virtual and based on the internet then having a listing on Google MyBusiness can sometimes help, but the service is focused on physical stores.

Tip No. 2

Optimise Your Website’s Loading Times

It may sound surprising, but Google does actually take into consideration the loading time of your page when determining your search page rankings. This means that a slow website with large images will load slowly regardless of the device it’s on, resulting in a negative rating that can drag your website down. Make sure you optimise your website by doing the following:

  • Removing excessive plugins that don’t contribute to the user experience.
  • Compress images to smaller file formats that can still retain quality (such as PNG).
  • Ensure your website host is reliable and fast.
  • Minimise HTTP requests to relieve slow loading times.
  • Enable browser caching to make website loading faster for repeat visitors.

By optimising load times, you can drastically improve the user experience and make it more likely that you’ll see repeat viewers returning to your website.

optimise-website
Tip No. 3

Introduce Responsive Design to Your Website

So… “What is responsive web design?”

Responsive design means that your website will automatically adjust itself to the size or type of device that your visitors are viewing it on.

For instance, a smartphone in portrait mode will change your website to be more suitable for smartphone devices, while also automatically adjusting the layout for larger desktop screens.

There are a number of different ways to do this, but the fastest and most reliable way is to hire a professional digital marketing company such as Meadow Digital Marketing to help you.

Many cloud-based website design packages can also help you do this but may end up being more expensive and difficult to manage.

If you want to know more, how a responsive website can help your business to attract more customers, check our explaining video.

What is Responsive Design?

Tip No. 4

Make Use of Google Search Console to Improve SEO

Google has a tool known as Google Search Console that can help you optimise your website to appear higher in search rankings.

It doesn’t give specific directions but instead analytics which can help you see what aspects of your website need upgrading.

This means checking your internal links, optimising keyword usage, ensuring your page metadata is filled out and also finding ways to improve the user experience.

By understanding the data on your website, you can optimise it by making small adjustments that will ultimately boost your page ranking.

If you’re unsure how to utilise these metrics, Meadow Digital Marketing can provide a technical SEO audit for free to see where your website could be improved.

75% of small business owners in Australia are not using SEO tactics. Stay ahead of the game!

Telstra 2018Telstra Small Business Intelligence Report.
entrepreneur
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Tip No. 5

Add More Relevant Content to Your Website

The more content on your website, the more pages Google and other search engines have to index.

A blog is a fantastic form of content to add to your website because it’s mostly text which can then contain keywords, links and pictures or videos that can improve your SEO and thus your page ranking.

However, your blog content needs to be original, it needs to appeal to your audience and it also needs to be updated on a regular basis.

Other ways to add more relevant content is to make regular news posts which keep your audience (and Google) updated, but you can also use detailed product descriptions and even community-focused content such as comments and forums to help you grow your website’s visibility.

Tip No. 6

Make Your Website Mobile Friendly

In 2017, the global percentage of web traffic that served mobile phones finally exceeded 50% and this has continued to grow.

This means that in 2019, well over half of all web users will be using their smartphones in order to access your website.

Thanks to tools like Google’s own Mobile-Friendly Test, you can easily check how friendly your website is to mobile users and make adjustments to ensure that your website looks great and is easy to use even on a smaller display.

Without a mobile-friendly site, not only will you be negatively affecting the user experience but Google will also rank your page lower especially if the search query comes from a mobile internet user.

Having a mobile-friendly website is one of the most important steps you can take in 2019. Make sure you’re not turning visitors away!

Hiring a Specialist

How Meadow Digital Marketing Can Help

Meadow Digital Marketing is one of the leading digital agencies for small businesses located in Sydney, Australia.

We provide a wide range of services that include web design, digital marketing, social media growth and several different graphic design solutions to help you grow your brand on the internet.

No matter what stage your business is currently at, we’ll work together with your company to build your digital presence from the ground up.

CONTACT US TODAY

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If your competitors are still relying on outbound marketing or are just hoping for the best with their websites, you have the perfect opportunity. There is no need to start big: Begin with the basics and build up gradually as your company grows.

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