Running your own business is no easy task, and you probably have a lot on your plate right now!
This said you shouldn't use this as an excuse to take shortcuts when it comes to having an online presence.
I know what you're thinking: "I have a small local business. Why should I have a website?". I'll give you three main reasons why.
For most people, if a company is NOT easily found in Google it simply doesn’t exist.
First of all, to be found. People search for all kind of information on the internet. It is not different when they need to find a business. If yours doesn’t show up on the Google results page, it is like it even doesn’t exist for most of the potential customers. And, what is worst, people will find any other competitor that has a website.
Let’s say you have two possible business to hire to solve a problem you have, but just one of them have a website.
Who would you trust to hire?
Having a website gives your business legitimacy, it gives your business the opportunity to tell customers why they should trust you. Not having one, on the other hand, make your business look like it is poorly managed, too small or is technological Luddite.
The marketing opportunities with a website are endless.
There is so much you can do with it.
For instance, you can use Google Analytics to get a better picture of what your customers are looking for on your website. It is easier for them to share your content or products on social media. Also, a website is much more flexible than any other advertisement allowing way more dynamics campaigns.
I hope to have answered your question with this post. It is imperative for every small business to have a website. It is a necessary investment in your company. If you still don’t have a website, send us a message, and we can discuss how we can help you. Already have a website? Check out our services to help your business grow even further.
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If your competitors are still relying on outbound marketing or are just hoping for the best with their websites, you have the perfect opportunity. There is no need to start big: Begin with the basics and build up gradually as your company grows.